The world of social media is in continuous fluctuation – the currents continually swirling with brand new algorithms and features which alter the ways people interact daily with our online friends. For organizations and brands that are in this exciting space ” social media marketing developments do not only represent fleeting waves, but powerful undercurrents that will propel your company towards success, or even leave you stranded at the beach.”
How do we get through these constantly changing waters and make the most of the most powerful social marketing strategies over the next year of 2019 and beyond? Take a look at these leading six trends changing the way we think about interactions on the internet in this period of authentic engagement and real-time communication
The Rise of Micro and Nano Influencers: While mega influencer alliances have their appeal,” social media marketing shifts towards the influence of nano and micro influencers.” Content creators who have smaller followers have a higher rate of engagement as well as a greater connection with their audience which allows companies to reach out to small communities, and create targeted engagement with voices which resonate with their audience.
Imagine joining forces with a local food writer and showcasing your restaurant on the form of a live stream that is engaging, or joining forces with a fitness trainer to promote your fitness gear through relatable workout routines. The possibilities are endless when it comes to making real connections that boost sales and brand loyalty among certain segments of the population.
The Building of Communities Beyond Likes and Follows ” Social media marketing trends have shifted beyond the vanity measurements of “likes and followers,” focusing on cultivating authentic communities for companies.” Engaging in two-way conversations with your followers is no longer a choice and essential. You should be hosting interactive polls as well as Q&A sessions to create a sense of belonging, and also allowing your brand to gain insight into their needs, desires, and concerns.
Be creative and think beyond self-promotion. make platforms so that your customers feel valued and heard Consider organizing tournaments on gaming online for your specific audience, or even launching collaboration art projects which generate the content of users to develop an ever-changing and dynamic image for your brand.
Authenticity reigns supreme: The Demise of Faceless brands: The era of an unassuming corporation pushing its messages through filter feeds is gone — ” social media marketing trend is about authentic people and real voices.” Show behind-the-scenes glimpses of your corporate culture and showcase the stories of your employees and make your brand more human through genuine interactions
Inspire content from customers by organizing contests and promotions which highlight the user experience with the product or service you offer Let your actual customers become your brand ambassadors. Build trust by being transparent and vulnerable
The Sweet and Short Revolution to embrace Short Form Video Content: The attention spans of people are becoming smaller and ” social media marketing trend has been reflected in the rise of short-form video-based platforms such as TikTok as well as Instagram Reels.” Bite-sized bits of entertainment and data offer businesses the opportunity to attract viewers in a matter of minutes
Create engaging demos of your products or behind-the-scenes snippets or fun sketches that show your brand’s image in an engaging way. Remember that brevity is essential and every second is important in the fast-paced video-based world.
Empowering audio storytelling: Podcasts and Voice Notes are Taking Center of the stage: In an era of overwhelming visuals,” social media marketing developments have shifted towards the benefits of storytelling through audio.” Podcasts and voice notes provide the opportunity for a personal and intimate method of connecting to your customers – and allow businesses to dig deeper into subjects, share expert insight and send personalized messages directly to the users
Consider going beyond the written blog post and consider the possibility of hosting your own podcast with industry professionals or creating voice note-based campaigns that allow customers to share their experiences using your service or product The possibilities of impactful audio storytelling are endless.
Shopping Creates Its Place on Social Media: The rise of Social Commerce: Consumers do not want to use several platforms before they can buy the items they want to buy. ” Social media marketing trends have incorporated shopping experiences directly into feeds on social media.” Platforms such as Instagram as well as Shoppable postings that are on Facebook can blur the line between buying and browsing
Make use of these tools to provide an immersive shopping experience on your social media platforms, show product demos and highlight reviews from customers , and provide exclusive deals online that turn your followers into loyal customers on the site.
Six of the numerous digital marketing strategies for social media changing the landscape of digital media of the future. By embracing these trends and matching your strategy on social media by focusing on authenticity , community building and storytelling in short forms You can make sure that your company’s image is able to navigate the constantly evolving social media landscape in a manner that is purposeful and elegant and can reach out to your intended viewers in a meaningful, durable manner.
Be aware that the water of social media keeps moving – being aware of the latest trends and adjusting your strategy will help keep your business afloat and flourishing, navigating the waters of innovation and achieving new boundaries of engagement and succeed in the ever-changing ocean of interaction on the internet.
Be aware of these trends in your thoughts, test out the latest tools and let your company’s sound authentic to reach out to your followers effectively – since , in the constantly changing digital world of social media, the most important trend is that which carries your company’s brand into genuine relationships with lasting value
